Samriddhi By Mahindra
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Samriddhi By Mahindra At Glance

"Driving inclusive growth by providing customized innovative farming products and solutions which will improve the Productivity, enhance Prosperity in lives of millions of farmers."

Mahindra & Mahindra Limited

M&M drives major economic growth by enjoying a domestic leadership position in key industries such as tractors, utility vehicles, information technology and vacation ownership.

The company also has its presence within the automotive industry, agribusiness, aerospace, components, consulting services, defense, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.

M&M remarkable achievement includes being featured on the Forbes Global 2000 list in 2011 Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India's Top 500 Companies. In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow.

Farm Equipment Sector, a story of sustained leadership

We own the world's top tractor brand by volumes, and with almost 30 year old domestic market leadership, we enjoy the loyalty of over 22Lakhs satisfied customers. Our tractors are sold across 35 countries, with 14 manufacturing plants in India, USA, China and Australia.

Our product ranges from 15HP to 125HP, making our tractors capable to meet the diverse needs of farmers across geographies. Our tractors bring agri solutions that go beyond just mechanization.

Mahindra has been impacting farmer's lives by closely working with them. A deep understanding of farming practices provide us with an opportunity to offer products & services that drives prosperity amongst farmers.

Samriddhi by Mahindra, delivering farm tech prosperity

India is best known for being an agrarian economy with 70% of the Indian population residing in the rural heartland depending mainly on agriculture.

It still employs 65% of rural workforce in agri & agri related jobs. India is the largest producer of milk, fruits, cashew nuts, coconuts and tea in the world. Using an arable land of 184 million hectors, Indian produces 204 Million tons of food grains, which is third largest in the world. India is the second largest producer of wheat,
vegetables (150 Million tons), sugar and fish and the third largest producer of tobacco and rice.

Agriculture has always been a backbone of Indian economy. Still the contribution of Indian Agricultural to the overall Gross Domestic Product (GDP) of the country has been on the decrease and has fallen from 50% in 1947 to less than 15 percent in 2011-12

The key factors contributing to this decline are continued usage of traditional low technology farming methods, low quality inputs like seeds, fertilizers etc. and decrease in soil quality due to improper nourishment.

We being closely associated with agriculture sector since last 60 years understand the situation quite well & appreciate the need for better farming products & solutions. As an efficient, trustworthy, value for money tractor brand; we have been working with 22 lakh farmers to enhance their farm productivity. This association has been carried down through generations with the ownership of Mahindra Tractor.

We being closely associated with agriculture sector since last 60 years understand the situation quite well & appreciate the need for better farming products & solutions. As an efficient, trustworthy, value for money tractor brand; we have been working with 22 lakh farmers to enhance their farm productivity. This association has been carried down through generations with the ownership of Mahindra Tractor.

We are poised to impact the farmer lives positively with a network that covers entire country. With an objective to usher in enhanced productivity in Indian agriculture and drive prosperity in farmer's life, we are enlarging our value promise to consumers.

The brand 'Mahindra Tractors' has been transforming from a leading, trustworthy, value for money heritage 'Tractor' brand into an end to end 'Agri Products & Solutions' brand focused on delivering 'Farm Tech Prosperity'

The need was to provide a complete end to end Agri solutions right from mechanized farming techniques i.e. Tractor & mechanization to the quality seeds, crop protection, irrigation solutions, agri knowledge dissemination & complete agronomy support in order to deliver "Samriddhi".

As a first step towards this, a soil and irrigation water testing laboratory was established in F07. Mobile soil testing laboratories were set up in suicide prone areas like Vidharbha in Maharashtra, Coastal Andhra in Andhra Pradesh and backward states like Uttar Pradesh.

After realizing the need for a direct interface with the farmers, Mahindra started involving it's channel partners to set to 155 Samriddhi Centers across India to provide all agri inputs such as tractors, implements, seeds, crop care products, irrigation solutions & agri knowledge dissemination services like Soil Testing, Agri Counselling, Result and Method Demonstration, Agri Institution's Visit and Custom Hiring for farm implements for increased productivity.

Mahindra & Mahindra also started working closely towards grape farmers across Nasik & Sangli districts of Maharashtra to grow quality grapes which qualify European Food Safety Standards making itself as one of the leading exporters from India.

Subsequently, Mahindra started rewarding & recognizing the farmers at the national level who has been able to drive the positive change in their farming techniques and shown the rise behaviour in increasing their productivity through "Mahindra Samriddhi India Agri Awards".

MSIAA in its third year of operation has rewarded 60 farmers across India for their breakthrough contribution in agriculture.

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