Mahindra & Mahindra has a long and illustrious history of working with farmers across the globe. For the past few decades, Mahindra has been the go-to tractor maker for the Indian farmers and a decade ago it achieved the distinction of becoming world’s largest tractor company. That would have been the zenith for most other companies but not for Mahindra.
It saw the state of Indian Agriculture, the opportunity which it represented and the vacuum there was for organized intervention in this sector. Albeit, from global MNCs to homegrown players, to small SMEs, there were plentiful of players in Agriculture. What this sector lacked was a player who could integrate the myriad agriculture interventions into a cohesive solution for the farmer.
In 2011, Agri Business of Mahindra declared its vision to deliver Farm Tech Prosperity to farmers through end-to-end Avant Garde solutions across the Agricultural spectrum.
With a spread of businesses from Agri inputs, to agronomic advice, to buyback and market linkage, Mahindra Agri’s mantra is to help the farmers Rise.
Our Bedrock: Our People
Building a business with lofty ambitions is preceded by laying down a very robust and strong foundation. And the foundation of our organisation are its people.
“Building People before building Business” has been the motto of Mahindra Agri Business. Our unique signature programs cover a wide variety of skill enhancements programs like functional, behavioural, leadership and customized individual focused interventions making our Talent ready for new business scenarios and challenges.
Our CARES program, which stands for Careers, Alignment, Recognition, Empowerment and Strive, gives us an opportunity to meaningfully engage in a dialogue with our employees and implement actions to continuously raise our bar on making the workplace a Great Place to Work.